A new case study from Advito recounts how the business travel consultancy helped a U.S.-based financial services organization grow its social community of travelers into one of the most engaged employee groups in the company.
The steps to traveler engagement success were both inspirational and operational. Advito worked with the company’s travel program team to map out a traveler communications plan. They launched it with a reboot of the program’s little-used internal social community platform. The travel manager and travelers began using that space to share knowledge, ideas and tips. Advito’s promotional strategies, materials and advice helped the travel program team spread the word about the social community.
Six months after tapping Advito’s traveler engagement expertise, the company:
- Developed a travel community membership five times greater than the average size of the company’s other social communities
- Achieved a reply-per-post rate that far exceeded employee responses on any other community channel within the company
- Delivered measurable results on the increase in traveler engagement to company leaders and other stakeholders
The project’s success caught the attention of the company’s information technology leaders. They recognized the travel program’s social community as a best-practice model for the entire company.
Download the complete case study here and talk to your BCD Travel account manager about how Advito can help you and your program influence traveler behavior by getting more social.
